Thousands of entrepreneurs are benefitting from lists in online directories. Lots of prospective buyers have been observed in the online platform. Therefore, online directories have been considered as an effective medium to influence the customer. Research is executed through internet to find best restaurants, products, recreational sports, services and real estate. It has become possible to connect with the customer through these online directories. Why should a business use online directory? Through online directory, it has become possible to make yourself visible to lots of prospective customer 24 X 7. Most of the customers are using online platform now-a-days to accumulate information about certain subject. Functionality of the online directory can be equated with the Yellow Pages. It can be observed as a form of advertising that has not been tapped properly yet. Results are shown through online directory based on locations. From the platform of online directory, it is possible to get an option to type a specific location. It has become easy for customer to find a product or service. By obtaining the information from the online directories, deals are made. Due to a satisfied experience with the online directory, success of the deal can be ensured as well. Is it beneficial? Great ROI or return of investment is guaranteed with business listing through online directories. Due to an increase in opportunity with online directory, more sales and profit can be made in due course. Properties, foods, gadgets and clothes are bought with the assistance from internet. Through online directory, interactions between customers and business owners have become easy and effective. Transaction process has been accelerated in the process. It has created an effect on customer experience quite certainly. Through a prominent business advertisement, attention of the customer can be engaged successfully. How to select an online directory? More directories have been appearing on the platform of internet every day. It is very necessary to select a perfect platform for business. Best results can be obtained in the process. Business can be listed in online directories through the both paid services based on subscription and free services. Online directory is found at free of cost in most occasions. Links of the official website can be offered through the list. Traffic of the website can be enhanced naturally. In mere few minutes, detailed information about the products and services can be obtained. Simple click is considered enough to know about the discounts and offers from the company. Therefore, benefits of online directory must be utilized at any cost. It has certainly given an opportunity to rise above from competition around. Reputation of the online directory must be given utmost preference on the occasion. Optimum amount of the traffic must be generated through online directory. Reviews about the online directory can be read on the occasion. Recommendation can be asked from the friends and family within the industry. It is always better to take informed decision. Popularity of the website can help to increase online presence. Therefore, best online directory must be chosen from the market.